View Full Version : Feedback on May/June issue of SWIM Magazine

May 30th, 2002, 10:54 AM
USMS would like feedback on the May/June issue of SWIM Magazine. Your comments may help us improve future issues. Your input is valuable, whether you're pointing out strengths or areas for improvement. This thread will be reviewed by Bill Volckening, USMS SWIM Magazine Editor, and the USMS Communications Committee.

Suggested topics include:
Which articles do you like or dislike? Why?
Suggestions for articles that would you like to see added.
Suggestions for articles that you would like to see removed.
Suggestions for improving articles in the magazine.
Comments regarding design, layout, graphic appeal and photography.

Thanks in advance.

Hugh Moore
Chair, USMS Communications Committee

May 30th, 2002, 03:14 PM
The front cover was nice, a little mutilated though. This is all I got in the baggie from the US postal service and the "we're sorry" note.:(

May 31st, 2002, 10:01 AM
Interesting... my issue was torn up in the postal system, too. I wonder if a pile of them got hit at the originating post office.


May 31st, 2002, 11:37 AM
A friend on my team also had only the cover delivered to him. He lives in Maryland so it sounds like the shredding happened close to the point of the magazine's origination.

Paul Smith
May 31st, 2002, 11:48 AM
Speaking of Bill Volckening, anyone catch that lean mean swimming machine in Hawaii?! Bill (my evil twim by the way), congrats on dropping 50lbs and swimming out of your mind!!

May 31st, 2002, 01:24 PM
Hi there,
It was a great honor having my picture on the cover--however, mine was ripped to shreds. Someone (post office?) tried to tape it back together. This is the first time my magazine has come torn. Glad to hear there were others torn. Now I won't take it personally.

May 31st, 2002, 09:01 PM
My copy also arrived with the stapled side almost coming apart from the actual publication. The cover was just barely hanging onto the actual magazine contents with all 3 staples and the cover ripped on both front and back covers.
Wondering if bad paperstock or the post office just doesn't like us!

June 1st, 2002, 06:22 PM
I liked the article on the Swimmers of the Year, always enjoy reading about other Masters swimmers. It was obvious that the author knew certain swimmers, and other bios seemed less insightful. Maybe Swim could have the winning swimmers suggest someone to do their stories.

June 1st, 2002, 11:07 PM
Well, at least you got a cover!!! Mine didn't even come in the mail. When I called I got one right away.

June 2nd, 2002, 04:37 PM
Like the others, my May/June Swim magazine came in bad shape. Cover almost off the spine.

But what I want to comment on is the continued use of bad illustrations of swimming form. On page 17 under an excellent article on streamlining and staying underwater by Scott Rabalais, there is a photo that might be considered excellent streamlining, fifteen years ago! But why not show the correct and modern streamline as depicted on the inside front cover advertisement from Speedo. This shows Lenny Krayzelburg in the modern streamline, with the arms behind the head instead of next to the ears. This modern streamline is exactly what Scott is writing about, it is worth between one to three yards extra off each start and turn, for free. I was fortunate to tape these years’ women’s NCAA championships. I have watched the races of Natalie Coughlin a hundred times. She gained one full body length off each start and turn. All she did was a 50.1 —100 yard fly, 49.9 —100 back; 47.2 — 100 free, and 1:49 — 200 back. How fast was she? She beat the 1996 Olympic Champion in the 100 back by 3 seconds! She did this with the best underwater streamline and dolphin kicks; she does exactly 15 meters underwater for each stroke and gains one body length each length.

I feel that the write-ups on the swimmers of the year are always an interesting and well-received section of Swim magazine. But I have to chuckle when they show Jim McConica doing breaststroke. It is his weakest stroke.

The write—up on the High Altitude training camp was the best in the magazine. Something for everyone.

June 3rd, 2002, 12:58 AM
I agree with what breastroker said. In addition, I liked the article on open water training in a pool - seasonal advice, especially for us Canucks who still have very cold ocean temperatures in May...

In general, I really like SWIM. It does tend to focus on the elite swimmer, which is inspiring on one hand but deflating on the other. A bit more balance towards the non-top ten type swimmers would be appreciated - maybe features on "typical" clubs of small, medium and large size; new clubs; coaching profiles; etc.

Some other ideas for future issues:
•common swimming injuries/conditions - prevention, treatment, swimming through them, etc.
•coaching perspective: planning a year's training (guest article by emmet?)
•some Canadian coverage...we swim up here, too!
•crosstraining articles...how to make your running compliment your swim training, for example
•stretching techniques, philosophies, etc.

Keep up the good work; I look forward to the next issue!

Phil Arcuni
June 3rd, 2002, 11:36 AM
I did not get my copy. Who do I contact to get it?

June 3rd, 2002, 08:17 PM
Call the subscription department at Swim they are in El Segundo, CA 310 607-9956. Just tell them that you did not receive your issue. I got mine in the mail two days later!

June 4th, 2002, 12:16 PM
My cover was torn and taped but I was delighted to see Laura Val's picture on the front. She is inspiring. I enjoyed reading about the Swimmers of the year. I especially like reading about different training strategies, lifestyles, backgrounds, etc., showing that there is
no one formula for swimming well. The "Video Feedback" portion of the high altitude camp article was very detailed and informative for the reader. I am always interested in this type of information. I can apply the suggestions to my own swimming. I felt hungry for more in the "Invaluable Information" section. Could we have had a tidbit of information from that lecture on physiology, including lactate tolerance and clearance? The writer clearly found it important, yet the reader is left with the mystery of why.
For future articles: Non-elite swimmers and their successes and challenges, the dynamics of a team, details on what works well for a swimmer in weight training.
I always enjoy reading SWIM!

Phil Arcuni
June 5th, 2002, 11:05 PM
I also just got (just) the cover in a baggie. Laura is not very recognizable through the rips.

Does the post office reimburse the publisher for the cost of replacing these destroyed issues, or does USMS swallow the cost?

Phil Arcuni
June 5th, 2002, 11:17 PM
Oh, and thanks for the phone number, Glenn. Now that I know the fate of my magazine, I will call.

But I do want to bring up an issue that I still regret not writing a letter to the editor over. A while back there was an article discussing re-hydration drinks, which cited some dubious and limited tests to demonstrate that drinks that contained some protein were better than those that don't. It was accompanied by a chart listing many different drinks, only one of which had that protein!

This article was a blatant advertisement and was not presented as such. It should not have been presented as a straight article; was the publisher paid to print it? Its presence makes all the articles in the magazine suspicious - what is the hidden agenda of this one? It also seems evident that the author of the article makes money from sales of the drink.

I noticed that in the next issue the same material was presented as the advertisement that it really is.

June 6th, 2002, 12:12 AM
Now that you mention it Phil, I too was disturbed by the ad disguised as an article!! Plus, I wasn't about to buy that sports drink.

And Lexa, a year or so ago there was an article about/by a non elite swimmer, John Feinstein. He is the author of a book on golf called "A Good Walk Spoiled" and an occasional sports commentator on National Public Radio. I remember enjoying the article particularly because it was about a non elite swimmer.


Bert Petersen
June 6th, 2002, 01:08 AM
Now that you remind me, I too noticed the obvious overtones of axes being ground in that ad. Additionally, the information did not add up. I elected to not buy that product for those two reasons.Good call, all............................ Bert

P.S. My Swim Mag. was intact, but badly damaged.

June 6th, 2002, 09:42 AM
Maybe this should be a poll topic. Rate the condition in which your May/June SWIM magazine arrived:
really abused
cover half off
two or more pcs
what cover?
what issue?

or some such.

June 6th, 2002, 10:11 AM
My copy arrived in perfect condition!

Frank Thompson
June 6th, 2002, 01:57 PM
My copy of Swim came badly damaged. It looked like a dog chewed it to pieces. I couldn't tell who was on the cover. When I was at our practice session people were talking about the how there magazine was not in good shape and about the workouts of Laura Val. Since Laura and I are basically the same age I wanted to see the kind of training she was doing at Santa Clara. On the way home from practice I stopped at Borders Bookstore and bought the magazine. When I went to the cash checkout the person told me they were selling those magazines like hotcakes and this was the second batch they got in and they were almost sold out. He said they hardly ever go thru half of a first batch. Some tells me a lot of people bought the magazine because of what happen to mine.

June 6th, 2002, 11:03 PM
Thank goodness mine came with only a few wrinkles. I feel very fortunate after reading about all the devastation the poor magazine took this time around.

sarah tyler
June 7th, 2002, 10:55 AM
I never got my copy. However, i was able to borrow one from a swimmer whose copy arrived in pristine condition. I understand the advertising section was too heavy for the staples. YIPES