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ande
October 13th, 2005, 12:45 PM
If you go to
http://nikewomen.nike.com/nikewomen/us/index.jhtml
then wait a sec
in the upper right is the following question in some (red?/pink?/magenta?) dots
“WHAT STORY DOES YOUR BODY TELL?”
Click on it

Then click on each body part
And there’s a video of a woman talking about that particular part.

I think it’s very good writing
I think this is going to be very well received.

what do you think?


Ande

here's where you can see each poster of each ad.


Shoulders
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/shoulders_800x600.jpg

Hips
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/hips_800x600.jpg

Butt
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/butt_800x600.jpg

Thighs
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/thighs_800x600.jpg

Knees
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/knees_800x600.jpg

Legs
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/legs_800x600.jpg

Seagurl51
October 13th, 2005, 01:07 PM
That is an awesome campaign. It uses real women, who are healthy, not ridiculously thin. Even the shadow of a woman (the one were you click on the parts to hear the ads), is curvy. And the fact that it links you to clothes designed for that body part is awesome. It's nice that they have clothes for people with bigger shoulders....always a problem for swimmers. I love it!

SwiminONandON
October 13th, 2005, 01:08 PM
The first time I saw the shoulders one I actually started calling people and reading it to them ... It's so me! GOD BLESS NIKE for coming up with another kick arse campaign ... now if they only designed a decent suit ...

Fishgrrl
October 13th, 2005, 01:16 PM
Shoulders here! I love that.....".....I made them in the pool...."

They should do one for feet - seriously. I used to sell ballet shoes to dancers and their feet really tell a story...I know Nike makes dance wear.....

newmastersswimmer
October 13th, 2005, 01:37 PM
Unfortunately my Body doesn't tell a very nice story......but it used to be the story about a man who became 9 months pregnant in fact.....at least now it's about a guy who is only in the first trimester of pregnancy.


Newmastersswimmer

knelson
October 13th, 2005, 01:41 PM
Good one Jim. Hey, pretty soon you won't be pregnant at all! :D

scyfreestyler
October 13th, 2005, 02:27 PM
Originally posted by newmastersswimmer
Unfortunately my Body doesn't tell a very nice story......but it used to be the story about a man who became 9 months pregnant in fact.....at least now it's about a guy who is only in the first trimester of pregnancy.


Newmastersswimmer
That's an incredible story! A pregnant male in a swimming competition against a former Texas Longhorn swimmer. All kidding aside, congrats on your transformation. Stories like that are always great to hear.

Hawaiiwoman
October 13th, 2005, 02:32 PM
Loved it! Ande, thanks for turning us on to the site. I've forwarded it to our Academy Masters Swim Team, I'm sure that they will think it is super!

aquageek
October 13th, 2005, 03:40 PM
It's a good thing my body can't tell any stories. People occasionally tell me I look younger than my 35+ years to which I reply I have the liver of a 90 year old to disprove any youthful notions.

Peter Cruise
October 13th, 2005, 05:00 PM
Geek- I was going to add & the sense of humour of a seven year old, but- just in the nick of time- I remembered to be civil...

Swimmer Bill
October 13th, 2005, 06:58 PM
The "knees" woman rocks!

aquageek
October 13th, 2005, 07:00 PM
Originally posted by Peter Cruise
Geek- I was going to add & the sense of humour of a seven year old

You should feel no shame about your juvenille sense of humor.

Peter Cruise
October 13th, 2005, 07:08 PM
'Course in NC having a juvenile sense of humour gets you a apponted a judge at the very least.

craiglll@yahoo.com
October 14th, 2005, 11:24 AM
I think that this is boht great and creepy. Remeber readers digest story "I am Joe's..." I use to love them also. What is amazing is that on my screen, I had to scan over to get everything in the screen but didn't when I looked atproducts. Marketing on the computer has become so sophisticated!

knelson
October 14th, 2005, 11:42 AM
Originally posted by Swimmer Bill
The "knees" woman rocks!

The butt one isn't too bad, either :)

newmastersswimmer
October 14th, 2005, 12:14 PM
ah....which one didn't totally rock?....I mean for girls with such major body issues, they all looked pretty rockin to me....or maybe I'm just not picky enough....LOL!!


Newmastersswimmer

Conniekat8
October 17th, 2005, 12:07 AM
Scraped knees and thunderthighs is me
I wonder why I stopped rollerblading... hmmm???