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SWIMMER Editorials

Swimming in Social Media (September-October 2012)

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by , September 1st, 2012 at 01:00 AM (843 Views)
Love it or hate it, social media has become a part of everyday life. Understanding its impact means more than deciphering those little symbols above the number keys that we never used very much before. #whatisahashtaganyway @MastersSwimming?!

For anyone born before 1990, the rapidity with which information flies around can be stunning. We now rely on smartphone apps for things we used to have to wait hours or days for: weather forecasts, news, sports scores, all available at the touch of a button. With apps such as Active’s Meet Mobile, how many of us get irritated when the splits of our last race aren’t posted by the time we get out of the warm-down pool? #behonest

As with any newfangled thing, many people who’ve been around longer than the technology will grumble. Others will try it and find creative ways to use it, discarding what they don’t like. The young’uns will just wonder what all the fuss is about. Some of them will never realize that in the old days, during a dining experience, people faced each other and exchanged information—often referred to as conversation—with those actually seated at the table. y r u lookn at ur napkin?

Did you follow the Olympics via Twitter and Facebook? Or did you wait until prime time, with the hope that none of your social media–crazy friends would let slip what they saw on their Twitter feeds or post spoilers on their Facebook timelines? NBC didn’t need social media to spoil results when it aired promos of interviews with gold-medalist Missy Franklin when it hadn’t yet aired the actual gold-medal race. #epicfail

As a 42-year-old organization that hopes to attract members of all ages, USMS is using these tools to encourage conversation and sharing. Ben Christoffel of Liquid Media manages USMS social media platforms: “Social media is not replacing traditional means of communication, but rather enhancing the way we communicate as a whole.”

USMS clubs are using social media to keep their swimmers engaged. Some coaches tweet pool closures or other last-minute practice changes. Having a Facebook page is nothing new, but using Facebook instead of a club website has become an attractive option for clubs that don’t have the funds or in-house expertise to build and maintain a traditional website.

With social media tools, says Christoffel, “Masters programs can communicate, encourage and inform by posting real-time updates and media-rich content to keep their members involved outside the pool." Love it or hate it, social media is here to stay.

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Updated September 3rd, 2014 at 12:20 PM by Editor

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