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Questions from Coaches

Incentives to register or renew USMS membership

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by , January 15th, 2016 at 12:00 AM (1536 Views)
Q: What incentives can I offer my swimmers to register or renew their membership with USMS?

A: Consider taking a two-step approach. Make sure your swimmers know the benefits of USMS membership. New benefits are added and enhanced frequently, and as the leader of your program, you should be able to convey those benefits. Knowing your swimmers and the reasons why they swim enables you to pinpoint specific benefits that may enhance their USMS membership experiences. USMS provides sanctioned events for our fitness swimmers, open water enthusiasts, and competitive swimmers. Know the events, when they’re scheduled, and add as many as possible to your program’s seasonal plan.

Ask yourself, “What benefit or motivation can I provide as a coach and team leader to encourage registration?” Again, knowing what motivates each swimmer as an individual—his or her goals and interests—along with the goals and identity of your program, you can begin to identify incentive opportunities for your program’s members that target USMS registration.
Coach Stuart McDougal of So Cal Tri Masters recently sent an email to his program’s members that encouraged USMS membership by stating, “Those who renew and have been with So Cal Tri Masters for 6 months or more get a swim month ‘on the house’ between the months of May and September 2017. Those who join as new members will get a video analysis of your stroke identifying the top three priorities for you to improve, scheduled during any one of the weeks when you’ll be swimming with So Cal Tri Masters.”

Coach McDougal has identified two benefits within his control that are of value to his swimmers. He has kept it simple and easy to administer. He can track his program’s USMS membership on the usms.org website. And as the USMS club contact, he receives alerts when new swimmers register and affiliate with his club. Note who he rewarded with the incentive and when during the year he offers the month “on the house.” Would this or something similar work for you? Do you have long standing members who would be grateful to receive this incentive? Is your cash flow higher in the summer months, enabling you to better manage a small reduction in funds? These are questions you must answer individually—no two programs are the same.

USMS membership is an important element of the Masters swimming experience. Supporting USMS membership strengthens our organization’s ability to provide our coaches, members and volunteers the resources, education, programs, and services necessary to teach an adult to swim, encourage an adult to swim, and provide the structure for adults who want to enjoy the healthy lifestyle our sport Masters Swimming provides.

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Updated September 14th, 2017 at 05:12 PM by Bill Brenner (updated 9-14-2017)

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