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USMS Is for Everyone (September-October 2016)

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by , September 1st, 2016 at 12:00 AM (2262 Views)
Three years ago, I wrote here about how we, as an organization, needed to continue dispelling the myth that “Masters” Swimming means you’ve mastered the sport of swimming before joining USMS. (“The M Word,” May-June 2013). I’ve also written about our efforts to make learn-to-swim classes available to as many adults as possible. (“Milestones,” November-December 2014, “April Is Adult Learn-to-Swim Month,” March-April 2014, and “Fear of Water,” September-October 2011).

Diverse populations have been a topic, not only diversity in race (“The Swimming Race,” January-February 2010), but also in age (“Age Is a Whole Bunch of Numbers,” March-April 2016) and sexual orientation (“The Inclusive Sport—It’s All Good,” September-October 2010).

I’ve written about the labels “fitness swimmer” and “competitive swimmer,” and how they don’t often make sense (“Classification,” September-October 2013). Likewise, the differences between triathletes and swimmers, which are often nondifferences (“Triathletes and Swimmers,” July-August 2012.)

So when I write, “USMS is for everyone,” I’m really not exaggerating.

This August, our marketing team got creative and tried a few new things to welcome potential members and generate interest in the sport of swimming. First, we lowered the price of membership by $19 for the remainder of 2016 when purchased with a full 2017 membership.

Next, we created “Try Masters Swimming Day,” and encouraged members to invite friends and family to swim practice on August 15. And we encouraged coaches to invite local lap swimmers to try a workout. Our partner, Colorado Time Systems, is even donating a Pace Clock Pro to each of the five clubs who register the most new swimmers in the month of August.

But it takes a village.

At Spring Nationals I had the pleasure of meeting St. Pete (Fla.) Masters swimmer and legendary pitchman Anthony Sullivan of OxiClean fame. I asked him if he would tell his story for SWIMMER readers. He immediately turned my request for an interview around with a request of his own: “Swimming has done so much for me and I want to give back. What can I do for USMS?”

Well, if you’ve been on our social media channels in the past month, you’ve seen he’s been busy encouraging membership in a way that only he can—with a hilarious and fun infomercial-style video touting Masters Swimming as “The Greatest Workout of Them All.” He’s also sponsored a contest in which a grand-prize winner will receive a one-year USMS membership and some cool (signed!) OxiClean and Masters Swimming swag.

And we did land that interview; Managing Editor Elaine K. Howley’s profile on Sullivan, “As Seen on TV,” is on page 18.

Also in this issue (Swimming Life, page 6, by Gretchen Sanders), we meet Mamenasha Tesfaye and Thaddeus Gamory, both lifelong swimmers who are passionate about helping adults—especially people of color—learn to swim. Both are recipients of Swimming Saves Lives Foundation grants. We also meet two of their students: Randa Azab and Martha Paniagua, whose lives have been forever altered by learning to swim.

Finally, in “Olympians Among Us” (page 36), Katie O’Dair introduces us to a few of the many Olympians who use swimming to stay healthy and continue enjoying the sport they love. Although these swimmers have clearly mastered swimming, their stories, just like all of ours, originate from having taken that first leap into the pool one day long ago.

So, ask your friends and local lap swimmers: “What are you waiting for? Masters Swimming is for everyone and the water’s fine—come on in.”

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Updated September 1st, 2016 at 10:41 AM by Editor

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