Please keep sharing your ideas! We are genuinely interested in hearing ideas on both membership retention as well as growth. Membership represents 75% of USMS annual revenue. Sponsorship has grown considerably the past two years and is now our 2nd biggest line item at around 15% of annual revenue.
With our additional financial resources, USMS is able to invest back into a variety of new services (examples: Go the Distance and Fitness Logs are now 100% online, enhancements to event rankings and Top 10, monthly addition of original content in STREAMLINES sent to members, and STREAMLINES for Coaches, improvements in SWIMMER magazine content, SwimFest coaches experience, Masters coaches certification, daily video highlight show from our Nationals, we provide product support to USMS pool and open water events, video profiles of USMS pool and Open Water events via our YouTube page, online marketing of our usms.org, USMS Facebook and USMS Twitter pages, free distribution of swim caps, polos, banners, bag tags, stickers, club visits, etc.
We are also working with Clay Daughtrey who is a USMS member and Chair of Marketing at Metropolitan State College of Denver. Clay and two of his professors are helping us develop and will administer surveys targeted at three specific groups:
a) the 40,000 members who have not renewed the last two years
b) the current active membership
c) Masters coaches
We want to know what is each groups perception of USMS, why they are members or why they did not renew, and what we can do better retain members. We need to be prepared that the survey feedback may challenge and perhaps require us to change the way we do business. Our goal is to administer the comprehensive surveys in the fall.
As always, you can send me your comments and suggestion; rob@usms.org
Bookmarks