I am an active member of USAT and now USMS. I am a former NCAA Div II Swim champ. Lost interest in swimming for a number of years, then started bike racing and then was talked into Triathlons 5 years ago. Swimming and Bike are my strong legs of a Tri and this year I will be competing in the World Triathlon Championships in London representing Team USA, I also won the Aquabike Nationals for my age group this past year. So I joined the Boston College Masters Swimming Team to improve my swim time. Well now I am signed up for the New England Masters Swimming Championships this coming weekend at Harvard, the bug came back so to speak to compete in a meet.
I sit on the USAT Aquabike (swim/bike of a Triathlon) taskforce. We have had much success in growing this event within a Tri due to injured or older folks that cannot run anymore. We are also finding more swimmers and bikers getting involved.
1. Have the CEO of USMS and the CEO of USAT talk about joint efforts. For open water swimming some Triathlon Race Directors are looking to add a wave for open water swimmers in addition to Aquabike athletes. Many within USMS are interested in Open water swimming, perhaps there could be a dual membership for swimmers USAT/USMS
2. Many Tri coaches are not good swimming coaches. The majority of Triathletes are weak in the swim. With a good working relationship between USMS and USAT, there could be referrals to swimming coaches and the swim coaches in turn could convince the swimmers to try a few events at a swim meet.
3. Many good Triathletes that were also good swimmers could be enticed during the long off season to participate once again in swim meets to improve the swim competitiveness. This happened to me and brought me back into the fold.
Just some ideas to potentially tap into swimmers in the Multi-Sport World.