View Full Version : Marketing Poster

May 27th, 2006, 10:41 PM
At the last convention, there was mention of a USMS poster in pdf format on the web site. This was something we could download and hang in our local swim pools for marketing our programs.

After searching the web site, I cannot seem to find it. Does anyone know where this is hidden?

Doug Adamavich
January 20th, 2007, 01:57 AM
Here is an idea that may get you a more rapid response, work with a local art college. It won't cost you a dime and you can get a decent piece of work done that you can use.

This is a win-win situation because:

1. Students need to develop their portfolios.
2. LMSC/Club/Team needs high-quality art work done.

Put the two together and you could have something workable.

You could also put out the call to somebody in your organization to get a poster created but the quality and motivation may not be as great.

Waiting for the National organization is not the best idea. Things don't happen quickly and the end product is designed for USMS, not the LMSCs. To make an item relevant, you need to create it for your particular needs. This will require determining what your market is, what your goals are, etc. in order to achieve your objective.

Take the initiative now and maybe you can show other LMSCs how it is done. We are working on this in Arizona and will have some samples to share in the near future.

Doug Adamavich
Arizona Masters Swimming